NEW ARTICLE!
How To Be An Ecommerce Power Seller!
The first and most important step in order to be successful with Internet sales is to identify WHO you are going to sale to and what they are buying! Forget about drop shipping and levels of transparency (whether branding is removed, etc...). Your product is a secondary thought! Provide people with what they are looking to purchase and you will always make money!
If your Web site is found and visited by the wrong audience, it is sure to be a failure no matter how good it is! Your market should always determine what you are going to sale on your Web site and how you are going to offer it. Okay, here is an example... let us assume that you live in a community whose residents only eating Mexican cuisine, A nacho stand would fare well but a hot stand would more than likely lose money from the beginning - it does not even matter if they're the greatest tasting hot dogs on the face of the planet. On the other hand, if you're selling ice cold beverages at the beach and you're surrounded by hundreds of thirsty people, you'll be flooded with customers. Comparitively, if 80,000 people are searching for the keyword "Crock Pots" on Google every month, and you show these people your Web site: Crock Pot Recipes [ Home Made Crock Pot Recipes ] "Crock Pot Recipes for every occasion-home-cooked style crock pot cooking," then you will have a fairly easy time making sells. You would find it very difficult selling your Crock Pots to people who were searching for a micro-wave oven.
So, instead of placing the emphasis on "what's the ideal product?" or worrying about
dropping shipping, spend your time on identifying the ideal market. Once you find the ideal market, simply ask them what they are searching for and provide it for them.
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Environmentals
Business owners often spend much
of their time fighting useless battles.
A common website marketing related
environmental is trying to generate
leads/business from low search volume
keywords (LSV's). I hear, everyday, " I
know what keywords I want to be found
under." Your audience may not be
using what you think they are to find
what you offer!
Do You provide an incredible customer
experience but for some reason your
client base is stagnant?
Contact The Business Website Club
and discuss your business with an
expert business development consultant.
The Business Website Club can help!
Houston: 832-744-8800
Ft. Wayne: 260-459-0528
Locating Your Market On The Internet
Once you have an idea for a good market, it's time to see if they're easily reached on the Internet. After all, if your market isn't easily reached, you'll have a difficult time getting them to your web site and getting them to buy from you.
Fortunately, you can find all this out in a matter of minutes. I would suggest Overture.com. Overture.com has a fantastic tool called "The Search Engine Suggestion Tool." This tool allows you to type a word in and see how many people searched for it in Overture's network of search engine partners.
For example, let us say that you're thinking that parrot owners might be a good market to sell to. You would go to Overture, click on "Advertiser Center," and then click on "Tools" at the top of the page. from the "Tools" menu you would select "Term Suggestion Tool." When the Term Suggestion Tool Opens, you would type in "parrots." About two seconds later you would see that 61,260 people searched for the word parrots last month. (This number changes on a monthly basis.)
So now you know that people who love parrots are looking for parrot-related information on the Internet. If only a few hundred people were searching for the word parrots every month, then you should change your market. But 61,260 people is a decent target audience.
Now that we have discovered that parrot lovers are on the Internet, it's time to find out what they want. One way to do this is by reading their magazines from your local bookstore. Another way to do this is by visiting parrot-related web sites and see what they're about. Subscribe to their e-zines and see what the articles cover.
Yet another way is to find parrot-related newsgroups and read what they're talking about. You can do this by going to Google.com, clicking on "groups" and then doing a search for "parrots."
Read the posts and ask yourself the ever important question: "What do these people want more than anything?" Once you find the answer, you can then begin contemplating product creation and marketing it.
Key Point: There is no sense in guessing what people want. Do your due diligence and research exactly what it is they want. Then give it to them. It is very easy to sell a person something they already want. How hard is it to convince a kid to eat ice cream? Exactly! You want the same passion with your market.
Business changes like people change
because your business survival is dependent
upon other people. It matters little what
type of business you're involved in,
somewhere there is a need to interact...
... if you are not closing new business
or experiencing repeat patronage, you
might want to start thinking about
change.
