"When Visability Matters"
Written by
Craig P. Gill,CEO
The Business Website Club
Instant Search Engine Visibility and Qualified Traffic
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Sponsered Search Campaigns (Pay Per Click/PPC) on Google will deliver immediate Search Engine visibility to your website. Contextual in nature, PPC ads are only displayed to individuals who are searching utilizing keywords and keyword phrases, that the Business Website Club identifies as conversion friendly. When this methodology is employed, you only pay for the clicks that deliver potential prospects to your website hence the name Pay Per Click or PPC.
PPC advertising promotes your business website instantly. Immediate access to prospects, who are seeking your product/service offering through keywords typed into the Search Engine Properties, will lower client acquisition costs dramatically as there is no greater prospect than an individual searching for what you provide! Marketing budgets will experience an increased ROI because your conversion ratio will illustrate an increase in new business. PPC campaigns are best integrated when you launch a new website or updated website as you can collect data to determine your future branding strategies (common sense imparts that it would be premature to spend on SEO ( search engine optimization) without first identifying where your target audience is searching) and after the discovery phase as your website seeks initial organic ranking (Please keep in mind that the more competitive your market, organic rankings may require a long term SEO investment prior to any measurable success.
Pay-Per-Click Campaign Management
The Business Website Club's PPC Campaign Management offering is a service operated by qualified professionals (recognized by the applicable search engine property as being proficient in the use of their advertising platform). A complete understanding of the marketing formulae is necessary to be competetive online and will significantly inflate a businesses opportunity to increase sales, reduce customer acquisition costs and establish brand equity.
PPC Campaign Management Benefits
1. Instant 1st Page Results - The Business Website Club guarantees 1st page results! A properly managed PPC campaign's ability to generate qualified website traffic can produce results in a very short period of time, commonly within a matter of hours post-launch.
2. Budget Control - PPC campaign budgets can be initiated at a fixed rate. Control over how much is allocated can be dictated by you. Maximum bids per particular keywords can be set or a manageable daily budget for an ad group initiated.
3. Brand Awareness - PPC is an excellant mechanism to create a "buzz" about your business. Your business website's Search Engine visibilty enhances brand awareness by establishing familiarity of who, what, when and where.
4. Keyword Targeting - Factoring of keywords determines the type of target audience who visit your website. In essence, the target controls
employed by you pre-qualifies visitors to your website because you choose the visibilty perimeters of your website's audience.
5. Reverse Broadcasting - Traditional advertising formats are much like throwing a cast net because your message is cast into a sea of fishes hoping to catch a certain type of fish. A well managed PPC campaign is comparable to operating a boat across the same sea and having the fish you're looking for practically jump in the boat with you! Quantify your time by factoring your target audience. The only buying decision left to be determined by this audience is who they are going to spend their money with. They are seeking out providers online by searching keywords. They know they want what you have. They are prequalified and ready to purchase. The Business Website Club will help you get in front of them and increase your revenue!
6. Geo-Targeting - The Business Website Club's ability to target specific geographic locations can isolate the visibilty of your website to the area(s) you service. This capabilty reduces our client's marketing expenditure as their website visibility is better refined. If your service area is within a 50 mile radius of Ft. Wayne, you do not want to waste money generating a visit to your website from Indianapolis nor time fielding their inquiry! Website traffic from Fort Wayne can be generated utilizing keywords being searched in Ft. Wayne and the surrounding area.
7. Measurable Results - The Business Website Club's proprietary software and intellectual property measures the success of your Pay Per Click ad campaign and monitors the position of your website. Key performance indicators such as page impressions (how many times a keyword phrase is utilized), click through rate (CTR) (how many visits your website gets out of the total number of keyword entries) and your website's landing page conversion ratios are easily tracked. The data collected permits ROI calculation.
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Competitive and keyword analysis
On-page optimization
Deep site optimization
Link building campaigns
Marketing with social media
Brand protective approach
Fast, manual search engine submission
Press release optimization
On-going Performance reporting
Solutions for non-search engine compatible sites
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